By participating in this Effective Marketing Course for Beginners, you will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

CONTENT

Introduction to Marketing

• Marketing Concept
• Production Concept
• The Marketing Mix
• The Difference Between Selling and Marketing
• Importance of Marketing

Marketing Environment

• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors
• Economic Factors
• Socio-Cultural Factors
• Ecological and Geographical Factors
• The Internal Environment

Markets and Market Segmentations

• Market Types and Characteristics
• Consumer Markets
• Organisational Markets
• The Main Features of Organisational Markets
• Requirements for Segmenting a Market
• Bases of Segmenting Organisational Markets
• Types of Buying Situations

Consumer Behaviour

• Meaning of Consumer Behaviour
• Importance of Understanding Consumer Behaviour
• Types of Consumers
• Factors Influencing Consumer Behaviour
• Demographic Factors and Life-Cycle Stage
• Cultural Factors
• Consumer Buying Process

Market Research

• The Research Process
• Approaching Respondents
• Interview Technique
• Quantitative Data Analysis

Marketing Planning

• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives
• Promotional Strategies
• Monitoring and Evaluating Marketing Performance
• Feedback Systems

Product Development and Product Lifecycle

• Value of Product Innovation
• New Product Development
• Idea Vetting
• Concept Development and Testing
• Product Development and Marketing Strategy Development
• Market Testing
• Product Life Cycle (PLC)
• The Marketing Strategies at Different Stages of PLC

Product Pricing Strategies

• The Function and Value of Price
• Pricing Objective
• Profit- Oriented Objectives
• Sales Volume-Oriented Objectives
• Types of Costs
• Other Elements of Marketing
• The Basic Methods of Price Determination
• Break-Even Analysis and Target-Profit Pricing

FOR WHOM: Marketing & Sales Personnel

This course is available in the following locations:
Nigeria - $3000
Ghana    - $6000
Rwanda - $7000
UK - $8000
USA - $8000