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Start Date: 24 Feb, 2025

End Date: 28 Feb, 2025

WiFiFree WiFi available

$3,000

Event Details

At the end of this workshop, participants will be able to:

    • Differentiate marketing objectives from digital objectives, and create the digital marketing objectives of their brands.
    • Identify the different market segments using a technographic profiling method
    • Analyze and different various online media platform and tools, potentially creating their own digital marketing media plan
    • Learn to track the performance of their digital campaigns

 

COURSE CONTENT

  • Introduction to Digital Marketing
  • Understanding Search Engines Optimization
  • Search Engine Marketing
  • Web Analytics
  • Digital Display Advertising
  • Email Marketing and Email Promotion
  • Mobile Marketing
  • Social Media Marketing
  • Digital Marketing Campaign Strategy & Planning. 

 

FOR WHOM:

Marketing & Sales Personnel

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

This course is available in the following locations:
Nigeria - $3000
Ghana    - $6000
Rwanda - $7000
UK - $8000
USA - $8000

Venue

200, Murtala Muhammed Way (2nd & 3rd Floors), Adekunle Bus Stop, Yaba, Lagos - Nigeria.

Other Dates

Start Date End Date
23 Jun, 2025 27 Jun, 2025
Start Date End Date
24 Feb, 2025 28 Feb, 2025