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Start Date: 03 Mar, 2025

End Date: 07 Mar, 2025

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$3,000

Event Details

  • Learn Fundamentals of Revenue Management,
  • Pricing Pillars, Concepts and Dangers,
  • Analyze Inventory Management
  • What are typical revenue management decisions you would make.
  • What data is required to make such decision.

 

CONTENT

Revenue Management Fundamentals

  • Introduction and Responsibility
  • Revenue Management Myths and Profit Fallacy
  • Revenue Management Definition & Meaning
  • Revenue Management Premise and Assumptions
  • Common Revenue Management Decisions at hotels
  • Terms used in Hospitality in relation to Revenue Management

 

Revenue Management Process

  • Steps for Revenue Management
  • Segmentation of target customer and understand their profiles
  • Balancing the Segment of customers
  • Understanding Demand
  • Forecasting the Demand
  • Identify Competitors & SWOT Analysis
  • Meaning of Price and Seller & buyer Prospective price
  • How do we determine Prices
  • Pricing Factors and Strategic Pricing
  • Differential Pricing’
  • Pricing Concepts - Dangers and Restrictions

 

Business Segmentation

  • Distribution and Channel Management
  • Inventory management
  • Report which we may need for revenue management
  • Some Sample Revenue management Reports
  • Revenue Management Challenges

 

FOR WHOM:

Hotel Managers, Front Office Staff, Reservation Staff, Sales Professionals

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

This course is available in the following locations:
Nigeria - $3000
Ghana    - $6000
Rwanda - $7000
UK - $8000
USA - $8000

Venue

200, Murtala Muhammed Way (2nd & 3rd Floors), Adekunle Bus Stop, Yaba, Lagos - Nigeria.

Other Dates

Start Date End Date
16 Jun, 2025 20 Jun, 2025
Start Date End Date
03 Mar, 2025 07 Mar, 2025