The course covers all of the fundamentals, beginning with a definition of tourism and an exploration of the tourism system. It then goes on to outline the historical development of tourism in terms of destinations, products and industry systems, followed by a range of more business-focused modules covering areas such as sales, communication, planning, socio-cultural impact and setting up a tourism business.

CONTENT

• Tourism Defined
• The Tourism System
• The Development of Tourism
• Tourist Destinations
• The Tourism Product
• The Tourism Industry
• Tourists
• Economic Issues in Tourism
• Socio-cultural and Environmental Impacts
• Tourism Planning
• Alternative Tourism
• The Future of Tourism
• Receive & Process Reservations
• Access & Interpret Product Information
• Sell Tourism Products Services
• Source & Provide Destination Information & Advice
• Communicating Effectively With Tourists
• Setting Up a Tourist Business

FOR WHOM:

All Travel and Tourism Management and Staff.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

This course is available in the following locations:
Nigeria - $3000
Ghana    - $6000
Rwanda - $7000
UK - $8000
USA - $8000