At the end of the workshop, participants will be able to:

• write speeches that incorporate the four main pillars of speechwriting: style, structure, substance and storyline;
• Obtain and recognize the information they need.
• host clear and actionable speechwriting meetings that get results;
• write quotable, key messages that work for traditional and social media;
• create clear introductions, points and calls to action;
• File, manage and evaluate past speeches for future results.

CONTENT:

Style

• Writing for the ear
• Identifying and eradicating jargon
• Writing in plain language
• Paragraph and sentence structure

Structure

• How to establish “the point”
• Effective openings
• Transitions
• Thematic support
• Conclusions

Substance

• Hosting effective speechwriting meetings
• How to obtain and organize your information.
• How to incorporate facts and statistics
• Factual support and logical progression
• Understanding and matching audience needs
• Avoiding plagiarism

Storyline

• Analysis of effective/non-effective speech storylines
• Relevance of stories
• Anecdotes and support

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

This course is available in the following locations:
Nigeria - $3000
Ghana    - $6000
Rwanda - $7000
UK - $8000
USA - $8000