This course provides an understanding of a number of key issues in air transport management, marketing and business planning. We will consider both the airline and airport sectors of the industry. The course complements Introduction to Air Transport Economics and Planning, which covers the economic and regulatory aspects.

CONTENT

• Understanding air passenger demand
• Airline product planning
• Airport marketing
• Techniques for strategy evaluation
• Emerging airline business models
• Cost analysis of airport operations
• Aircraft evaluation and fleet planning
• Scheduling: commercial and operational issues
• Crew scheduling
• Human resource management and organizational issues
• Employee relations in the air transport industry
• Characteristics of air cargo
• Managing relations between airlines and airports

FOR WHOM:

The course will be valuable for people working in related fields such as finance, economic development or tourism who deal with airline and airport issues.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

This course is available in the following locations:
Nigeria - $3000
Ghana    - $6000
Rwanda - $7000
UK - $8000
USA - $8000