Participants will have the skills to:

• Apply pricing strategies
• Use strategies to generate revenue through correct application of optimal seat allocation
• Make correct decisions in order to optimize revenue on a given flight
• Build a successful airline revenue management organization
• Understand why low-cost airlines require a revenue management system

CONTENT

• Introduction to Revenue Management
• Managing Passenger Demand
• Demand Strategies
• Pricing
• The Price – Demand Relationship and Inventory Control
• Pricing Strategies
• Booking Class Assignment
• Seat Inventory Control
• Spoilage Management
• Group Management
• Scheduling and Capacity Adjustments
• Monitoring Performance
• Product Distribution
• A Revenue Management Organization
• Revenue Management Current and Future

FOR WHOM

Airline revenue management analysts, marketing and sales personnel, Interline department staff, Customer service representatives and supervisors

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.