• Understand the principles of effective Public Relations
• Develop strategic approaches to mass communication
• Understand the use of tools such as press releases, press kits to support publicity programs
• Organise and manage communications channels to achieve maximum results
• Deal with the media in interview and Q&A situations

COURSE CONTENT

• An overview of the world of Strategic Communications and the different methods used
• Role of Public Relations and the Media
• Media Relations and what it entails
• Developing Strategies in Communications with the Targeted audience and the media
• Media releases – purpose and content
• Governmental Relations
• Community Relations (CSR)
• Financial relations
• Crisis Communications 

FOR WHOM

Teachers, Lecturers, HOD, HOS, Educational planners, policy analysts, education statisticians and other professionals involved in educational planning at central or decentralized level.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.