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Start Date: 20 Jan, 2025

End Date: 24 Jan, 2025

WiFiFree WiFi available

$3,000

Event Details

This course is specially designed to provide participants with the tools and knowledge to design demand driven financial products, to cost them and price them competitively.

 

CONTENT

  • The rationale for product development
  • The systematic product development process
  • Market research and market research methods
  • PRA toolkit
  • Analysis of research findings
  • Designing a product prototype
  • Allocation based costing
  • Activity based costing (ABC)
  • Pricing of products
  • Pilot testing
  • Products roll out (Comments based on process)
  • The feedback loop
  • Product adjustment methods
  • Product lifecycle management

 

FOR WHOM:

Executive Managers, Branch Managers, Operations, Marketing and product Development Staff.

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

This course is available in the following locations:
Nigeria - $3000
Ghana    - $6000
Rwanda - $7000
UK - $8000
USA - $8000

Venue

200, Murtala Muhammed Way (2nd & 3rd Floors), Adekunle Bus Stop, Yaba, Lagos - Nigeria.

Other Dates

Start Date End Date
26 May, 2025 30 May, 2025
Start Date End Date
20 Jan, 2025 24 Jan, 2025