Event Details
By participating in this Effective Marketing Course for Beginners, you will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.
CONTENT
Introduction to Marketing
- Marketing Concept
- Production Concept
- The Marketing Mix
- The Difference Between Selling and Marketing
- Importance of Marketing
Marketing Environment
- The External Environment
- Situation Analysis
- The Micro-Environment
- Demographic Factors
- Economic Factors
- Socio-Cultural Factors
- Ecological and Geographical Factors
- The Internal Environment
Markets and Market Segmentations
- Market Types and Characteristics
- Consumer Markets
- Organisational Markets
- The Main Features of Organisational Markets
- Requirements for Segmenting a Market
- Bases of Segmenting Organisational Markets
- Types of Buying Situations
Consumer Behaviour
- Meaning of Consumer Behaviour
- Importance of Understanding Consumer Behaviour
- Types of Consumers
- Factors Influencing Consumer Behaviour
- Demographic Factors and Life-Cycle Stage
- Cultural Factors
- Consumer Buying Process
Market Research
- The Research Process
- Approaching Respondents
- Interview Technique
- Quantitative Data Analysis
Marketing Planning
- The Marketing Planning Process
- The Marketing Audit
- Corporate Objectives
- Promotional Strategies
- Monitoring and Evaluating Marketing Performance
- Feedback Systems
Product Development and Product Lifecycle
- Value of Product Innovation
- New Product Development
- Idea Vetting
- Concept Development and Testing
- Product Development and Marketing Strategy Development
- Market Testing
- Product Life Cycle (PLC)
- The Marketing Strategies at Different Stages of PLC
Product Pricing Strategies
- The Function and Value of Price
- Pricing Objective
- Profit- Oriented Objectives
- Sales Volume-Oriented Objectives
- Types of Costs
- Other Elements of Marketing
- The Basic Methods of Price Determination
- Break-Even Analysis and Target-Profit Pricing
FOR WHOM: Marketing & Sales Personnel
TRAINING METHODOLOGY
The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.
This course is available in the following locations:
Nigeria - $5000
Rwanda - $7000
UK - $8000
USA - $8000
