• Learn how to scope content to ensure variety.
• Distinguish between different types of audiences/users and what they are looking for in terms of content.
• Differentiate between different types of social media content and how to write the content.
• Apply keyword strategies for search engine optimisation so that your content gets discovered
• Learn how to employ the top-down approach to enable the audience to “grab and go”.
• Write content for blogs and social media that inspires people to follow and share
• Learn how to vary word choice to project different personae as well as create different tones (friendly, serious, cool etc).

CONTENT

Engaging your Audience: Give them a reason to hang around your Social Media Pages

• Creating a buzz: Is your Twitter tweet worth tweeting about?
• Your organisation's online persona: Not just a faceless entity
• Your audience's online personae: Not just the nameless masses

Writing style: Clarity, Conciseness and Correctness

• Clarity: don't make your audience think too much
• Conciseness: using simple sentence structures, LIB method to create scannable text
• Correctness: simplifying information flow, verifying facts, proofreading

Social media content strategy

• Establishing social media purpose and strategy for your company
• Get your audience to tell you what to write
• Develop a content strategy framework to streamline messaging

Writing social media content for search optimisation

• Building a social media ecosystem
• The importance of search algorithms in social media
• Optimisation tips for the main six social media platforms

Micro-writing for blogs and social networks

• Style, tone and language for social media writing
• Highly engaging content and writing themes
• Blog etiquette
• Social media writing tips by platform plus bonus material
• Writing responses to comments and reviews

Managing Responses

• Replying to comments and complaints effectively and empathetically

FOR WHOM:

Marketing Communications, Corporate Communications personnel, Stakeholders, Bloggers, Writers, Media Creators of the Organisations’ Social Media Platforms 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

This course is available in the following locations:

Nigeria - $3000
Ghana - $6000
Rwanda - $7000
UK - $8000
USA - $8000