By the end of the course, participants will be able to:

• Utilize advanced advertising techniques on popular social media platforms
• Setup conversion tracking on social media and Google Ad Words
• Use advanced advertising features in Google Paid Search
• Recognize and use advanced SEO techniques to rank on top positions
• Understand CRO to improve conversions
• Employ powerful display retargeting techniques using Ad Roll
• Understand and utilize the power of influencers’ marketing and affiliate marketing

CONTENT

• Digital Marketing and The Pillars of Conversion Rate Optimization (CRO) 
• Conversion Tracking on Google Analytics and Ad Words
• Advanced Search Engine Marketing (SEM)
• Advanced Social Media Marketing Techniques
• Advanced Display and Retargeting Techniques
• Advanced Search Engine Optimization (SEO) Techniques
• Influencers and Affiliate Marketing

FOR WHOM:      Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

This course is available in the following locations:
Nigeria - $5000
Rwanda - $7000
UK - $8000
USA - $8000