By the end of the course, participants will be able to:

• Apply the fundamental pillars of business writing for achieving better results
• Practice basic techniques for writing effective emails, letters and memos
• Demonstrate professionalism by writing in a clear, specific and positive manner
• Deliver solid conclusions through organized structure and flow
• Use practical and modern methods for powerful business writing

COURSE CONTENT:

Introduction to PR writing

• • Definitions of PR writing
  • Setting emails, letters and memos in context
  • Tips for writing effectively
  • Recognizing the hallmarks of effective writers
  • Applying modern day business writing techniques

Characteristics of business writing

• • Writing considerations
  • Guidelines for sentences
  • Traits of organized writing
  • Setting a purpose
  • Investigating the audience
  • Organizing content to match your audience
  • Using clear, specific and positive writing
  • Developing your business writing style
  • Using visual aids powerfully
  • Complementing writing with tables and charts

Writing strategy

• • Organizing thoughts
  • Pyramid structuring
  • Developing a compelling storyboard
  • Achieving flow through effective transitioning
  • Applying pyramid structuring to your writing
  • Making the most of your facts
  • Building a compelling introduction

Big tips on writing

• • Promoting clarity in writing
  • Avoiding miscommunication
  • Managing and delivering expectations
  • Responding to different email scenarios
  • Understanding different reader personalities

Using powerful language

• • Using visual aids
  • Tips for writing effectively
  • Using power words to influence your audience
  • Presentations: less is more
  • Using visual aids effectively
  • Managing a checklist for your writing
  • Going the last inch
  • How to be a successful business writer

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

This course is available in the following locations:
Nigeria - $3000
Ghana    - $6000
Rwanda - $7000
UK - $8000
USA - $8000