By the end of the “Effective Public Relations” workshop, participants will be able to gain the following:

• Learn the key theories behind Public Relation practice
• Understand the fundamental concepts of public relations as an integral part of the management mix
• Appreciate the differences in advertising, marketing, press relations and promotions
• Increase the knowledge of media relations and getting coverage

• Identify public relations opportunities and initiate approaches
• Manage the public relations function in keeping with professional standards
• Distinguish audiences and their needs
• Using effective Public Relation tools

COURSE CONTENT:

Understanding Public Relations

- What is Public Relations
- Understand how the media works
- What are their expectations

The Communication Process

- The relationships between the advertisers and their customers
- Why it is important to visualize who you are writing to / speaking to
- Creating a profile of your target audience
- Understand the different between fact, observation and insight
- What happen after you submit your news release

Major Public Relations Services

- Press Conference
- One to One interview
- Ambush interview
- Telephone interview
- Answering Tricky Questions
- Responding to Controversial Issues
- Handling hostile media / reporters

Drafting News Releases

- What is your objective
- Write an effective news release
- Read your audience, write like a human, not robot, building a relations that matter
- Follow their followers in social media
- Write something interesting
- Checklist of items that need to go in

Benefits of Effective Public Relations

- Cost
- Credibility
- Image
- Lead Generation
- Target Market

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

This course is available in the following locations:
Nigeria - $3000
Ghana    - $6000
Rwanda - $7000
UK - $8000
USA - $8000